User Experience.
A visual and structured explanation of how the platform operates for both buyers and suppliers.
Educate users and reduce onboarding friction.
A visual and structured explanation of how the platform operates for both buyers and suppliers.
Educate users and reduce onboarding friction.
Discover
W01Browse public product catalog without login.
Filter
W10Filter products & suppliers by city or region.
Trust
W04Trust signals — escrow, verification, SLA.
Inquire
W06Bulk / enterprise inquiry form.
Register
W02Dedicated supplier onboarding landing page.
Submit
W02Document submission flow.
Value
W02Benefits, market reach, earning opportunity.
Reach buyers
W10Location-relevant demand.
9 Features across 6 Functional Categories.
Compass Market — Ethiopia Construction Materials Marketplace. Built for Buyers, Suppliers, and Enterprise Leads.
- 01
Discovery
W01Public product browsing without login.
- 02
Onboarding
W02Supplier registration & lead capture.
- 03
Information
W03 – W04Platform explanation & trust building.
- 04
Conversion
W05 – W06App download & enterprise inquiries.
- 05
Technical
W07 – W08SEO optimisation & responsiveness.
- 06
Branding
W09Consistent brand identity.
- 07
Location Base Filter & Analytics
W10 – W11Better filtering & report.
All 9 features form part of the agreed Compass Market MVP scope.
Compass Market — Public Website & Landing Page. Built for Buyers, Suppliers, and Enterprise Leads.
Dedicated section to establish credibility and platform reliability.
Establish credibility and platform reliability with supplier verification, escrow payment, and delivery assurance.
Build trust and confidence, especially for first-time users.
Escrow-only payment system
Defined SLA timelines for payment release and disputes.
Supplier verification indicators
Must include supplier verification indicators across the platform.
Secure escrow payment
Clear communication of escrow-only payment system.
Delivery assurance messaging
Delivery assurance messaging communicated to buyers and suppliers.
Defined SLA timelines
Defined SLA timelines for payment release and disputes.
Scope & delivery specification.
Single Codebase
Website + Landing Page built using shared Next.js architecture.
No Authentication Required
Public access for all discovery features.
Mobile App Redirection
Website acts as a funnel → App installation.
SEO Priority
Must be implemented from Day 1 (no post-MVP delay).
Lead Storage
Inquiry form data stored in the backend / admin panel.
Performance Target
Fast loading.