Ethiopia Construction Materials Marketplace.
Platform — Compass Market — Public Website & Landing Page. User Type — Buyers (discovery), Suppliers (onboarding), Enterprise Leads. 9 Features across 6 Functional Categories. Version — v1.0 — April 2026.
Complete Feature Specification.
SEO-Optimised Structure
The website is built with search engine optimization best practices.
Business Intent— Improve search visibility and organic traffic acquisition.
Mobile-Responsive Design
Fully responsive UI ensuring consistent experience across all devices.
Business Intent— Ensure accessibility and usability across all screen sizes.
Compass Market Brand Application
Consistent application of brand identity across the website and landing pages.
Business Intent— Maintain strong brand identity and recognition.
Basic Analytics Tracking
The website will include basic analytics tracking to monitor user activity such as page visits, traffic sources, and conversion actions (e.g., app downloads, inquiry submissions).
Business Intent— Enable data-driven decision-making by tracking user behavior, measuring performance, and optimizing conversion funnels.
Scope & delivery specification.
Single Codebase
Website + Landing Page built using shared Next.js architecture.
No Authentication Required
Public access for all discovery features.
Mobile App Redirection
Website acts as a funnel → App installation.
SEO Priority
Must be implemented from Day 1 (no post-MVP delay).
Lead Storage
Inquiry form data stored in the backend / admin panel.
Performance Target
Fast loading.